Professional-Grade Conversion Tracking That Leaves No Sale Unseen
We’ll set up a conversion tracking system so you can see exactly which campaigns are generating sales — and which ones are draining your budget.
Book a free 30-min strategy call
conversion is when a visitor becomes a customer — and you know precisely what triggered it
Most marketers don’t know where their results actually come from. Without proper conversion tracking, you’re spending your budget blindly — and paying for ads that don’t deliver.
Our approach is 100% data-driven.
We’ll configure Google Tag Manager and Google Analytics 4 to ensure every key action — purchase, enquiry, sign-up, etc. — is measured accurately. That way, you’ll always know what’s working and what isn’t.Often, this translates into 2–3× better results from the same ad budget. Average growth among our clients is: +212%
How we set up tracking:
Book a free 30-minute strategy call
Frequently Asked Questions
How do I know if my conversion rate is good or bad?
A conversion rate shows the percentage of your website visitors who complete the desired action — for example, making a purchase, sending an inquiry, or subscribing to a newsletter.
If 25 out of 1,000 visitors make a purchase, your conversion rate is 2.5%. Whether that’s good or bad depends on your industry, offer, and the quality of your visitors — there’s no single “good rate” that applies to everyone.
If you don’t know your conversion rate or what’s influencing it, you can’t make informed decisions to improve it. We help you accurately measure it and pinpoint where conversions drop off, so you can make smarter decisions and grow your sales.
The fastest way to get a clear picture of your conversion rate is to request a free audit. During this, we’ll assess your current results and give you specific recommendations on how to improve your marketing funnel.
Why should a professional set up conversion tracking?
Accurate conversion tracking requires both technical skill and strategic insight.
Mistakes in tracking lead to wrong conclusions and inefficient ad spend.
A professional setup ensures you have reliable data — so every decision you make is based on facts, not assumptions.
Do I need both Google Analytics 4 and Google Tag Manager?
Yes, these tools complement each other.
Google Analytics 4 collects and analyses data — showing where visitors come from and what they do on your site. Google Tag Manager allows you to set up all tracking events flexibly — without involving a developer.
We handle the entire setup through Google Tag Manager, from Google Analytics to adding Meta Pixel, TikTok Pixel, and LinkedIn Pixel.
This ensures all data flows from one place in a consistent format, giving maximum accuracy and clarity across all advertising platforms.
Used together, you get reliable data you can truly act on — enabling precise optimisation of your ad campaigns.
What exactly will you track as conversions?
Conversions are actions that matter to your business — the things you want visitors to do. The most common conversions include, for example:
✔️ purchasing a product
✔️ filling an inquiry form
✔️ joining a newsletter
✔️ initiating a call
✔️ clicking a specific button
✔️ looking at a page
✔️ etc.
We align tracking with your business goals — whether that’s a purchase, form submission, newsletter sign-up, phone call, button click, or specific page visit. Every key action is set up through Google Analytics 4 and Google Tag Manager, so you’ll know exactly what drives sales and can optimise campaigns with confidence.
How to measure and track conversions?
We measure conversions using specific events sent to Google Analytics 4 via Google Tag Manager.
Every time someone fills in a form, purchases a product, or clicks a key button, it’s recorded as an event and saved in your analytics. This shows you which traffic sources, campaigns, or landing pages are delivering results — and which aren’t.
All data is displayed visually in Google Analytics 4 reports, where you can monitor results in real time. We can also set up email alerts if you’d like.
How do you know which campaigns are actually generating sales?
You need to set precise conversion metrics for each campaign, ad, and landing page.
When you use Google Analytics 4 with Google Tag Manager, you can see which traffic source, keyword, or ad brings in the most desired actions — such as purchases or enquiries.
This gives you a clear answer as to which campaigns are working — and which are simply draining your budget.
In turn, you can focus the budget where it genuinely delivers results — helping you achieve significantly better sales results.
Hello, I’m Vahur—the CEO of Doping Ads
