How we helped Dr. Kalle’s clinic get 300% more patients in 90 days using Google Ads?

Objective

Dr Kalle’s objective was to double patient bookings within three months. The result: a 3x growth in just 90 days.

Our Role

We analysed, audited, optimised, and tested their Google Ads account, while also refining their website to support conversion performance.

Strategy

Our strategy was to focus exclusively on high-value services: orthodontic braces and myofunctional therapy.

Client's website

www.drkalle.ee

Audit

We started with a comprehensive Google Ads audit — first to understand what was working and what wasn't. Then we dived into the clinic’s sales funnel and mapped how interest turned into bookings and bookings into paying patients.

We thoroughly reviewed their existing ads, account settings, analytics, website, and landing pages — mapping the entire customer journey to identify bottlenecks reducing lead volume and quality.

The audit uncovered several missed opportunities and revealed areas where ads hadn’t been realising their full potential.

Challenges

Inefficient campaign structure — the Google Ads setup and campaign configurations didn’t support scalable growth. Services weren’t differenti­ated – resulting in internal competition, unclear targeting, low conversion rates, and unjustifiably high ad costs.

No conversion tracking — Without accurate measurement implementation, there was no way of knowing which ads and keywords drove bookings – making optimisation guesswork and budget allocation inefficient.

Faulty keyword strategy — Ads weren’t targeted at high-value keywords, so irrelevant traffic was driven to the site - raising click costs, reducing conversion rates, and wasting budget.

Missing negative keywords — Ads appeared on irrelevant searches, wasting budget on traffic with no purchase intent – increasing costs and reducing campaign effectiveness.

Unclear ad messaging — The copy was too broad and didn’t clearly convey Dr Kalle’s services or competitive advantage – reducing CTR, limiting qualified interest, and increasing cost per booking.

Suboptimal budget distribution — Funds were spent on underperforming campaigns, while top-performers were underfunded – slowing growth and wasting opportunity.

Missing high-potential keywords — The ads weren’t targeting key searches with low CPC/high intent – which were readily available but absent from campaigns, losing potential patients to competitors.

Unoptimised landing pages — Without alignment to Google Ads traffic, pages scored poorly in quality score and load speed, leading to lost conversions before booking.

objectives

We set the objectives in collaboration with the clinic’s director, Sven Kalle, to ensure strategic and measurable growth. The main goal was to double the number of new patient bookings within three months. In addition, Dr Kalle’s clinic wanted to ensure that Google Ads campaigns were optimised for maximum growth and to gain a clearer understanding of which activities delivered the best results.

We achieved this goal faster and on a larger scale than originally planned — bookings increased not twofold, but threefold in just 90 days. This proves that a thorough audit, accurate data management, and a well-considered strategy lead to concrete, measurable results.

Process – How We Achieved 3x Growth

To achieve the objective, we implemented the Doping 90-Day Growth Sprint™ methodology, designed for fast and results-driven Google Ads optimisation. This involved a systematic approach where we analysed, tested, and refined ad campaigns at every stage.

Actions that delivered the results:

Google Ads audit and structural adjustments – we identified underperforming campaigns and built a structure that supports scalability
Conversion tracking setup – implemented a precise tracking system to clearly see which keywords and ads generate actual bookings
Keyword strategy optimisation – removed irrelevant keywords, refined match types, and added new high-potential keywords
Negative keyword setup – filtered out irrelevant searches so ads reached only qualified target audiences
Budget reallocation – allocated spend towards the most effective campaigns and reduced investment in underperforming ads
Ad copy refinement – improved ad messaging to ensure clarity, relevance, and a strong value proposition
Landing page optimisation – enhanced structure and content to increase quality score, reduce CPC, and boost conversion rates

Because of this systematic approach, we exceeded the set objective — achieving 3x growth in just 90 days.

Results

To achieve these outcomes, we applied our 90-Day Growth Sprint™ methodology, carrying out thorough optimisation in both Google Ads and landing pages. Here are the results:

Bookings tripled – before working with us, the clinic had 16 bookings per month (4 per week). With optimised ads and landing pages, we raised this to 48 bookings per month (12 per week)
Ongoing growth – we’re now progressing towards 16 bookings per week (64 per month), while keeping advertising spend increases minimal
Customer Acquisition Cost (CAC) fell by 51.82% – bringing in more patients at a lower cost
Conversion rate increased by 55.14% – optimised landing pages and ad copy raised the share of prospects who actually booked
ROAS 43.92 – every £1 invested in Google Ads generated £43.92 in clinic revenue
Cost Per Click (CPC) dropped by 25.36% – improved quality scores and precise targeting reduced costs
Sales pipeline filled 30 days in advance – ads didn’t just generate more enquiries, they ensured a steady client flow and business growth

Enquiry volume increased, but more importantly – so did quality.

Because of optimised ads and tightly targeted keywords, more patients genuinely interested in orthodontic services came to the clinic.

More enquiries by the right audience = higher quality bookings and contracts.

Client Feedback

Comment from Sven Kalle, Founder of Dr Kalle Clinic

“Positive results were noticeable already within the first weeks”

We had been investing in Google Ads before working with Doping, but the number of new bookings remained low. Competition in the dental sector is fierce, and our ad spend kept increasing without any significant improvement in results. Our goal was clear – to attract more patients while lowering CPA and growing profitability.

Doping took over our Google Ads and implemented an entirely new approach. They reduced the number of keywords, focused only on the right ones, and used ad formats we had never tried before. This made our campaigns sharper and more effective, and positive results became visible within the very first weeks.

In less than 3 months, our number of new patients tripled, while ad spend increased by only 14.2%. Our conversion rate rose by 55.14%, which meant more bookings and a significantly higher return on investment. Thanks to Doping, Google Ads is no longer just a cost for us — it has become a strategic growth engine that works consistently and predictably.

On top of that, our sales pipeline is now filled at least 30 days in advance, ensuring a steady and reliable client flow without the need to constantly increase advertising spend.

Sven Kalle dr Kalle
Sven Kalle
Founder & Lead Dentist, Dr Kalle Clinic
Vahur SInga

Hello, I’m Vahur—the CEO of Doping Ads

We’ll Help You Grow Your Sales in the Next 90 Days